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Mercedes-Benz has opened its newest Pop-Up in Selfridges at The Bullring in Birmingham.

Bullring shoppers can visit the store within Selfridges which features some of the most popular Mercedes-Benz models, allowing customers to experience the cars up close, while also finding out more about the rest of the award-winning range. A Mercedes-AMG A 45 is currently on display and will switch to a Galactic Beam G 63 on the 2nd October.

As part of the Live and Loud celebration, to celebrate 50 years of AMG, customers will have the opportunity to hear the roar of the engines from an exclusive custom-made AMG sound experience – including Mercedes-AMG Petronas Motorsport Formula One™ Car.

Customers can explore the brand via interactive screens and purchase limited edition Mercedes-AMG Petronas Motorsport Formula One™ caps.

The Selfridges Pop Up store is a joint project between Mercedes-Benz Cars UK and Mercedes-Benz of Birmingham Central. It is open on Monday to Wednesday from 10am to 8pm, Thursday and Friday from 10am to 9pm, on Saturdays 9am to 9pm, and Sundays 11am to 5:30pm. Customers can also arrange vehicle test drives during these hours. The store will be in Selfridges at The Bullring in Birmingham until 15 October.

Over 500,000 customers visited Mercedes-Benz Pop-Up shops in 2016.


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